Sony was developing a new initiative called "The Sony Club", which would give consumers access to special promotions and opportunities to collect points and redeem them for products and prizes. The project was to design in-package materials for "The Sony Club" that would be unique enough to draw the consumer's attention and send the signal that the club was something valuable and worth joining.

I created outer packaging for the materials that reflected the high-tech nature of the Sony brand and that would appeal to the target market, which skewed young. The project was ultimately canceled, so what is shown here are actually prototypes of two different designs.